DESIGN YOUR PALETTE
MiPalette
Creator-owned color infrastructure for the beauty and visual creator economy.
What is MiPalette
MiPalette is not a beauty brand. It is the infrastructure where creators turn color into brand value.
We are building a creator-first color platform that enables beauty and visual creators to own, monetize, and scale their color systems as long-term intellectual property. MiPalette provides the tools, infrastructure, and distribution that transform ephemeral content into durable brand assets—owned by the creators themselves.
The problem
Creators create value but do not own assets
The creator economy paradox
Creators generate billions in value for platforms and brands, but walk away with nothing tangible. Their work disappears into feeds. Their influence is rented, not owned.
Beauty industry gap
The beauty industry lacks creator-owned infrastructure. Creators are stuck choosing between brand deals that don't build equity or launching products they can't afford to scale.
The opportunity
Three forces converging
Creator economy growth
The creator economy is projected to reach $500B by 2027. Creators are no longer influencers—they are entrepreneurs seeking ownership and equity in what they build.
Beauty as expression
Beauty is the most visual, personal, and expressive category in consumer culture. Color is the universal language of beauty—and it's undermonetized as creator IP.
Gen Z ownership mindset
Gen Z creators and consumers expect ownership. They want to own their work, their brands, and their economic futures. They reject the old model of renting influence.
What MiPalette builds
Four layers of creator infrastructure
01
Color systems
Proprietary tools that let creators design, name, and register their color palettes as owned IP. Every palette is a brand asset.
02
Creator storefronts
White-label storefronts where creators sell their palettes directly to their audiences. No middlemen. Full control. Instant monetization.
03
Co-creation engine
Collaboration tools that enable creators to co-create palettes with their communities, brands, or other creators—building deeper engagement and shared ownership.
04
Monetization infrastructure
Backend systems for payments, fulfillment, analytics, and licensing. Creators focus on creativity. We handle the infrastructure.
Platform architecture
Built for scale, designed for creators
MiPalette is API-first, modular, and global from day one. Our infrastructure supports thousands of creators, millions of palettes, and seamless integration with existing creator tools and platforms.
Why MiPalette wins
Four structural advantages
Color as IP
We treat color as intellectual property. Every palette is registered, owned, and monetizable. This is a new asset class for creators—and we are the only platform building it.
High creator retention
Creators stay because they own equity in their palettes. Unlike brand deals or affiliate links, MiPalette gives creators long-term value that compounds over time.
Platform scalability
Our infrastructure scales horizontally. Adding creators, palettes, or markets does not increase marginal cost. Network effects grow as more creators join and collaborate.
Global-first
Color is universal. Beauty is global. MiPalette is built for international creators and audiences from day one—no geographic constraints, no localization friction.
Traction
Early momentum
150+
Creators onboarded
Beauty, fashion, and visual creators across Instagram, TikTok, and YouTube
2.5K
Palettes created
Unique color systems registered and owned by creators
12
Brand partnerships
Strategic collaborations with beauty brands and creator platforms
We are in private beta with select creators. Demand is strong. Retention is high. Creators are building real equity.
Vision
Every creator owns a palette. Color becomes a long-term asset.
In five years, MiPalette will be the default infrastructure for creator-owned color. Thousands of creators will earn sustainable income from their palettes. Color will be recognized as a new category of creator IP.
We are not building a marketplace. We are building the rails. The infrastructure. The platform that makes creator ownership possible at scale. This is the future of the creator economy—and it starts with color.
Let's build the future of creator ownership
MiPalette is raising our seed round. We are looking for investors and partners who believe creators deserve to own what they build.